Signe is a stylist, photographer and creative director and oftentimes described as a visual storyteller and ‘atmosphere magician’. She does commercial styling, photography and creative direction for various International brands. Her mission revolves around spreading and sharing beauty.

Through her curated retreats in Denmark and the soul-stirring landscapes of Italy, she orchestrates gatherings where women converge to explore, create, and connect with one another. In these sacred havens dreams take flight. Signe Bay’s workshops are highly requested.

She is also a creative entrepreneur who rents out her island house and daylight studio in Copenhagen as locations, offering spaces that inspire and evoke a sense of wonder.

Her work is directed by a strong aesthetic sense and visual identity that has a certain Nordic feel to it— using both the warmth and the cold of the Scandinavian light to create atmospheres. The light in the Danish master’s work as well as nature and its changing seasons are her daily inspiration. Signe’s work has been featured in VOGUE, New York Magazine and numerous other International magazines. Being able to create atmospheres and working with light and natural elements is something she is ever so grateful to call her passion and her work.